Redefining Women’s Role in Watches: A Market Ready for Change

As the watch market shifts, Discover crucial insights into the needs and desires of female consumers—an extraordinary untapped opportunity for brands willing to embrace a new approach.

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"What is a woman's watch? It is a watch owned by a woman. I don't see any clearer way to put that."

Suzanne Wong, Co-founder of Watch Femme

THE FIRST GLOBAL

NON-PROFIT COMMUNITY

DEDICATED TO

PROMOTING AND STRENGTHENING

WOMEN'S VOICES

ACROSS THE WATCH WORLD

Reinventing the Watch World for Women

Impact

Driving progress through insights, collaborative problem-solving, and initiatives that shape the future.

Inclusivity

Creating a strong, supportive network that celebrates and uplifts women-led achievements in the watch industry.

Advocacy

Championing representation, inclusion, and opportunities for women to thrive in all areas of horology.

Add Your Voice to the Conversation!

THE FIRST GLOBAL

NON-PROFIT COMMUNITY

DEDICATED TO

PROMOTING AND STRENGTHENING

WOMEN'S VOICES

ACROSS THE WATCH WORLD

Reinventing the Watch World for Women

Impact

Driving progress through insights, collaborative problem-solving, and initiatives that shape the future.

Inclusivity

Creating a strong, supportive network that celebrates and uplifts women-led achievements in the watch industry.

Advocacy

Championing representation, inclusion, and opportunities for women to thrive in all areas of horology.

Interested in Joining the Conversation?

News

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Even if you don’t know Babette Keller Liechti, you definitely know her work. If you’ve ever slipped on a microfibre glove to handle a fine timepiece or used a polishing cloth on a watch, chances are t... ...more

Women in Watches

August 17, 20225 min read

Spotlight On Babette Keller Liechti

Frequently Asked Questions

Frequently Asked Questions

Who can benefit from joining Watch Femme?

Watch Femme’s mission is dedicated to women across the watch industry—from collectors to professionals—seeking empowerment through education, connection, and support. Yet, anyone who champions gender equality and women’s empowerment in the watch world is warmly invited to join our cause and participate in our initiatives.

How can I volunteer with Watch Femme?

Volunteers are always welcome at Watch Femme! You can start by visiting our website and filling out the volunteer form with your available times and skills. We have various roles ranging from community management to event organizers.

Are there any fees to participate in Watch Femme programs?

Most of our activities are free, thanks to the support of our generous donors and sponsors. Some activities may require a minimal fee to cover expenditures, which we strive to keep affordable to ensure accessibility for all. By becoming a member, you’re taking an additional step to support our mission and ensure its impact.

How is Watch Femme funded?

Watch Femme is funded through annual memberships, grants, donations, corporate sponsorships, and sometimes minimal fees from some of our activities. We strive to keep our operations transparent and are dependent on the generosity of our community and partners. The Committee members are volunteers and are not remunerated for their work.

Can men participate in Watch Femme events and programs

Absolutely! While our primary focus is on women's empowerment, we believe that everyone has a role to play in advocating for and supporting gender equality. Men are welcome to join most of our programs, workshops, and events as participants, volunteers, or supporters, when these are not reserved "ladies only".

How can companies partner with Watch Femme?

Companies can partner with Watch Femme in various ways such as offering memberships to their employees, sponsoring events, providing venues for workshops, or engaging in long-term partnerships to support our ongoing programs. Interested organizations can contact us through our website to discuss potential collaboration opportunities.

We are a non-profit association based in Geneva, Switzerland, working to promote and strengthen women's voices across the watch world.

Copyright © 2024 Watch Femme, All rights reserved.

We are a non-profit association based in Geneva, Switzerland, working to promote and strengthen women's voices across the watch world.

Copyright © 2024 Watch Femme, All rights reserved.

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