About Us
More and more studies are showing
the impact of women on consumer spending: women already influence more than 85% of purchasing decisions. Over 50% of what women buy are so-called "men's" products, rather than products targeted at the female consumer. However, 91% of women feel that advertisers don't understand or hear them.
The watch business continues to operate based mostly on traditional gender stereotypes, not just in terms of product offering, but with leadership positions and boards of directors still largely occupied by men. In order to achieve the kind of market vigor and performance we want, our first step has to be figuring out how our industry can better reflect the market that it serves (or wants to serve).
So what can we do to enrich the business and culture of fine watchmaking with a greater diversity of voices and approaches across gender lines? When will we see women consumers come to fine watchmaking at the same level and proportions as their male counterparts?
At Watch Femme, we want not only to address these issues that hold us all back as an industry. We want to provide answers too.
Our Story
More and more studies are showing
the impact of women on consumer spending: women already influence more than 85% of purchasing decisions. Over 50% of what women buy are so-called "men's" products, rather than products targeted at the female consumer. However, 91% of women feel that advertisers don't understand or hear them.
The watch business continues to operate based mostly on traditional gender stereotypes, not just in terms of product offering, but with leadership positions and boards of directors still largely occupied by men. In order to achieve the kind of market vigor and performance we want, our first step has to be figuring out how our industry can better reflect the market that it serves (or wants to serve).
So what can we do to enrich the business and culture of fine watchmaking with a greater diversity of voices and approaches across gender lines? When will we see women consumers come to fine watchmaking at the same level and proportions as their male counterparts?
At Watch Femme, we want not only to address these issues that hold us all back as an industry. We want to provide answers too.
Every woman can assert herself, choose her future, and change the world.
Our Mission
To promote inclusivity in the watch world at all levels, from consumers to human resources.
To amplify women's voices in the watch world and highlight their contribution to the industry.
To create opportunities for women, helping them to flourish in the watch industry.
Our Values
CLARITY — At Watch Femme, we want to address real-life issues, which means exposing some hard truths and calling in the experts to help us define the right solutions.
BENEVOLENCE — We ask for respect and openness across our community. We value collaboration over competition, and contributing as much as you take in order to create a virtuous circle.
IMPACT — We aim for an effective and accessible network that will provide members with practical support derived from experience. Data and resources will be organised for the benefit of our community.
We need you!
We are a non-profit association based in Geneva, Switzerland, working to promote and strengthen women's voices across the watch world.
Email: hello (at) watchfemme (dot) com